Council Bluffs, IOWA — June 9, 2014 — Loessfest 2014 wrapped up last night with “Disney Day” at Tom Hanafan River’s Edge Park, with an estimated 3,000 in attendance for “Disney Day.” Larry Foster, director of Council Bluffs Parks, Recreation and Public Property, reports 36,325 people attended Loessfest events over the past two weeks. In its inaugural year, Loessfest 2013 drew approximately 30,000 people. The increase in popularity of Loessfest was proven as the 2014 event broke the attendance of Loessfest 2013 after just three nights:
Created to showcase Tom Hanafan River’s Edge Park as a regional amenity and to celebrate all that Council Bluffs has to offer, Loessfest has drawn more than 66,000 people to the Park in Council Bluffs its first two years.
“We are proud to welcome our neighbors from surrounding communities to Council Bluffs for Loessfest,” said Council Bluffs Mayor Matt Walsh. “During the past two weeks, I would walk through the parking lot and for every two cars with Iowa license plates, there would be a car with a Nebraska plate.”
Mayor Walsh added: “Tom Hanafan River’s Edge Park is a perfect location at the foot of the Bob Kerry Pedestrian Bridge, and to watch the people cross the bridge to come to the events in such great numbers, as other guests are streaming in from the parking lots in Council Bluffs, illustrates what a regional attraction this Park has become.”
Loessfest is presented by the City of Council Bluffs and the Iowa West Foundation. Additional support comes from more than 20 sponsors in Iowa, Nebraska, and beyond.
“Loessfest is a celebration of all the good things that are happening in Council Bluffs,” noted Pete Tulipana, President and CEO of Iowa West Foundation. “Seeing more than 17,000 attend the opening free concert was truly a testament to the fact that our community is eager to take advantage of opportunities throughout the region.
Adrian Breen, President and CEO of American National Bank, the presenting sponsor for the Three Times the Fun Concert, added: “With 33 branches in Iowa and Nebraska, we are proud to be part of this community. Loessfest was a wonderful opportunity for us to say thanks and give back to our customers and employees on both sides of the river.”
Loessfest’s regional appeal can be seen online. More than 55 percent of Tom Hanafan River’s Edge Park Facebook fans are outside Council Bluffs. Online analytics on Loessfest.com also showcases the regional draw. Nebraska brought in more than 64 percent of the online traffic to the website, with visits from Iowa, Minnesota, Wisconsin, Kansas and Missouri as the top states visiting the site.
Organizers are already planning for Loessfest 2015.